At SAASHU, we embody more than a brand; It’s the realization of a dream that originated with a 13-year-old version of myself and officially took shape in January 2023.

My journey with SAASHU has been profound and deeply personal. After graduating from NIFT, NEW DELHI, and gaining industry experience for about 2 years, I established the brand at the young age of 26 as KAAJ-Vibhuti Gupta. However, fate led me to Singapore as a trailing spouse, putting a temporary hold on my dreams to embrace motherhood.

Within this transformative period, KAAJ-Vibhuti Gupta underwent a metamorphosis, emerging as SAASHU, inspired by the first initials of my cherished children, SAAnvi and SHUbh. This transformation represents a deliberate refinement, symbolizing a stepwise progression in my continuous journey of growth and learning.

This evolution, from an individual identity to a collective 'OUR,' has been marked by profound fulfillment, contentment, newfound strength, and a vision to spread awareness about sustainability through fashion.

The heart of SAASHU lies in spreading awareness about conscious fashion—versatile, with minimal impact, relatable, and TREATING ITS MAKERS AS FAMILY.

For us it is a commitment to imparting this knowledge and experience to individuals and the succeeding generation, empowering them to make conscious choices.

Welcome to SAASHU, where style meets sustainability, and our spirit extends beyond ‘ME’ to embrace ‘OUR.’

Together, let us redefine the landscape of fashion and cultivate mindful choices for a better tomorrow.